Zynga, the company behind social game hits like FarmVille and CityVille, has entered into a partnership with Tencent (腾讯) to bring localised versions of their games to China. First in the line up is CityVille, aka “星佳城市”, which will make its debut on Tencent (腾讯)’s 朋友 (pengyou.com) social networking website but will eventually be made available on other Tencent (腾讯) platforms such as QQZone. The localised CityVille game is not merely a clone of the original version, but will feature local landmarks and features such as Shanghai’s Pearl Tower and street vendors.
Posts Tagged ‘Zynga’
Just one week ago, it was reported that Zynga and Facebook has finally reached an agreement after some drama about Zynga planning to leave Facebook to launch its own social game network (Zynga Live). Though details of the settlement were not given and left us scratching our heads, at least now we know that Zynga was not locked into some kind of exclusive deals (that had been one of Zynga’s gripes).
Zynga and Yahoo has announced their partnership; Zynga will be integrating their games into Yahoo’s global network and is expected to be rolled out in the coming months.
Features include the ability to play Zynga games and access their Zynga game updates across Yahoo!’s properties such as the Homepage, Yahoo! Mail and Yahoo! Messenger, as well as integration of Zynga games with the Yahoo! Application Platform (YAP).
No further details were given on the collarboration, and TechCrunch has asked Yahoo if Zynga’s games will be featured prominently in Yahoo’s homepage, and was informed that “details are still being worked out, but that it would be to the benefit of both companies to have users playing Zynga games on Yahoo”
Apparently Facebook and Zynga has kissed and made up. Two weeks ago, there were rumours of Zynga getting very pissed at Facebook over Facebook Credits charges along with other grievances, and that Zynga was planning to launch its own social game network called “Zynga Live”. However, now Zynga and Facebook has put out a press release stating that they have reached a 5-year agreement and are both satified with this outcome.
I had long suspected that Zynga had deliberately “leaked” out rumours of their plans to leave Facebook and roll out their own social game network in order to gain some leverage over Facebook in their negotiations. Could I be right?