Posts Tagged ‘Zynga’

Zynga Partners Tencent (腾讯) to Bring CityVille to China

Thursday, July 28th, 2011

Zynga, the company behind social game hits like FarmVille and CityVille, has entered into a partnership with Tencent (腾讯) to bring localised versions of their games to China. First in the line up is CityVille, aka “星佳城市”, which will make its debut on Tencent (腾讯)’s 朋友 (pengyou.com) social networking website but will eventually be made available on other Tencent (腾讯) platforms such as QQZone. The localised CityVille game is not merely a clone of the original version, but will feature local landmarks and features such as Shanghai’s Pearl Tower and street vendors.

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Credits:TechNode

Yahoo and Zynga announce partnership

Thursday, May 27th, 2010

Just one week ago, it was reported that Zynga and Facebook has finally reached an agreement after some drama about Zynga planning to leave Facebook to launch its own social game network (Zynga Live). Though details of the settlement were not given and left us scratching our heads, at least now we know that Zynga was not locked into some kind of exclusive deals (that had been one of Zynga’s gripes).

Zynga and Yahoo has announced their partnership; Zynga will be integrating their games into Yahoo’s global network and is expected to be rolled out in the coming months.

Features include the ability to play Zynga games and access their Zynga game updates across Yahoo!’s properties such as the Homepage, Yahoo! Mail and Yahoo! Messenger, as well as integration of Zynga games with the Yahoo! Application Platform (YAP).

No further details were given on the collarboration, and TechCrunch has asked Yahoo if Zynga’s games will be featured prominently in Yahoo’s homepage, and was informed that “details are still being worked out, but that it would be to the benefit of both companies to have users playing Zynga games on Yahoo”

Facebook and Zynga kiss and make up?

Thursday, May 20th, 2010

Apparently Facebook and Zynga has kissed and made up. Two weeks ago, there were rumours of Zynga getting very pissed at Facebook over Facebook Credits charges along with other grievances, and that Zynga was planning to launch its own social game network called “Zynga Live”. However, now Zynga and Facebook has put out a press release stating that they have reached a 5-year agreement and are both satified with this outcome.

I had long suspected that Zynga had deliberately “leaked” out rumours of their plans to leave Facebook and roll out their own social game network in order to gain some leverage over Facebook in their negotiations. Could I be right? ;)

Zynga to leave Facebook?

Saturday, May 8th, 2010

Looks like Zynga is getting very pissed with Facebook. Some of their grievances are that Facebook had imposed limitations on messaging users as well as demanding for 30% fees for using Facebook credits (which, by the way, is the only mode of payment on Facebook). In addition, Facebook had reportedly tried to lock Zynga into a long term deal where Zynga games will run primarily on Facebook.

According to TechCrunch, Zynga can take it no longer, and have plans to decouple itself from Facebook by launching its own social gaming platform called “Zynga Live”.

It would be interesting to see how this would play out. But the conspiracy theorist in me thinks that if this were true, Zynga would be more careful in keeping this “trump card” very close to its chest. Perhaps Zynga deliberately leaks this information in order to up their bargaining position? :D

Zynga has a significant presence in Facebook. According to InsiderSocialGames, Farmville is again the top Facebook game for the month of May. In fact, 7 out of the top 10 Facebook games belongs to Zynga. If Zynga does leave Facebook, Facebook would definitely feel the pinch. However, do note that Facebook is not about social games only. Facebook also has a strong network of Facebook connect (what’s the new name now?) partners, some of the more prominent ones include SlideShare.net, Zoho, and the recent collaboration with Microsoft on Docs.com. Furthermore, with or without Zynga games, people will still go on Facebook to find out as well as to share their thoughts and recent activities with their friends.

I am therefore willing to bet my money that

  1. Zynga is either bullshitting, or
  2. If they do pull out of Facebook, they will eventually come knocking back on Facebook’s door

Anyway, the top 25 Facebook games for May 2010, according to InsideSocialGames

Top 25 Facebook games

Credits: InsideSocialGames