ComScore has released a report that found that the number of US visitors to webmail sites declined 6 percent, while email engagement (in terms of minutes spent and pages viewed) declined even more.
Credits: ComScore
What does this mean? The trends reflect changing Internet communication dynamics as the Internet offers more tools for communications, in particular microblogging and social networking – tools that may be more appropriate than email for certain situations. Thus the decline of webmail usage should not be interpreted as the obsolescence of email, but rather the pruning of “inappropriate use” of email.
